Bag of Blues : JetBlue to charge for check in baggage

Bloomberg Businessweek reports about JetBlue looking at charging for first check in bag. Today they charge for the second bag.

Turns out that while they hold a price premium on many routes, in others they are not. Thus, they are looking at finding a way of to hide the charge in a confusing new ticket naming tactic.

The talk is that it will introduced it in 2015 so that the only US airline with free checking bags will be Southwest. However, we’ve noticed Southwest fares have slowly increased over the years so we think Southwest silently absorbed this. They are certainly no longer the cheap airline.

Our prognosis:  This will have little impact to JetBlue itself. It will get accepted since their competitors have set precedence where this is accepted practice.