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Viator : TripAdvisor’s mini-me

Per Ablemediao “Viator” is Latin for traveler where the word is linked to the Latin word “via”, which means road.

Viator is also the name of a company just acquired by TripAdvisor for $200m. From a piece by Forbes that reads like a cut and paste from a TripAdvisor Press release:

Viator is a website operated by travel insiders that curate the best local tours and activities, which have been visited by over 3 million people. Viator has more than 20,000 bookable tours and 600,000 reviews submitted by travelers, spanning over 1,500 destinations.

“Travelers want to explore local attractions while on their trip, and Viator’s depth and breadth in global attractions combined with their seamless booking experience will provide immediate benefit to our community, whether in the planning phase or on the trip,” said TripAdvisor president and CEO Stephen Kaufer in a statement.

A bit later, the cut and paster reporter Amit Chaudry says

People take reviews on TripAdvisor very seriously. Millions of travelers look at TripAdvisor reviews before deciding where to visit. Accommodation brands know this, which is why some have paid people to write good TripAdvisor reviews about them. More than a couple dozen hotels were blacklisted by TripAdvisor as a result. TripAdvisor now has a verification process that considers the IP address and e-mail address of the authors.

Really? This is Forbes standard of writing ? We have criticised TripAdvisor before for their false reviews under The good, the bad and the ugly, but let’s take a look at Viator. Continue reading..