Travel-rating service Trip Advisor is being investigated in Italy over concerns the site is not doing enough to prevent fake reviews.
The Italian competition authority said it had had complaints from consumers and businesses about the website.
Source BBC news.
Trajan had this on his creative backlog, to investigate TripAdvisor in more depth to gauge the objectivity of their reviews. This was based on our own personal experiences of using the site to select a hotel.
Last November, Houston was booked up due to a week long conference so there was no availability on his usual corporate preferred hotels. What was around was slim pickings so we ended up in a motel on first night.
For the second night, hotel availability freed up somewhat and based on reviews from Trip Advisor, we ended up selecting an Extended Suites America Hotel.
After checking in, we couldn’t believe the contrast between the room and the reviews. Admittedly, it was smoking room that we had been warned about at checking, Trajan was nevertheless shocked by the room. There was no way that this hotel was a 4 out of 5 star rating despite what multiple people had claimed. Continue reading..