Business education classes teach a technique called “PEST analysis” to assess the market attractiveness or a health of a company. It looks at the external factors beyond your control, that are either opportunities or threats to your business.
In this context P.E.S.T is an acronym that refers to POLITICAL, ECONOMIC, SOCIAL or TECHNOLOGICAL trends coming in the near future.
Eco City Vehicles (ECV) is the company that makes black cabs and they are getting hammered by a perfect storm of PESTs. These are all threats with hardly any opportunities. A market report by “This is Money” discusses the bleak outlook for ECV. Continue reading..