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All’s Whale, Ends Whale: Southwest ditches Seaworld alliance

Photo by Robert Pitman (NOAA)

Killer Whales in the Wild where the belog: Photo by Robert Pitman (NOAA)

We at Roads-2-Roam have long had a problem with SeaWorld’s fundamental business model where we consider it a sad and cruel attraction. Until recently, we lived in San Antonio but refused out of principle to take our family or visitors there.

After seeing the movie Blackfish, it only added to our distaste.

We are pleased to see that Southwest is not renewing their advertising contract with SeaWorld where it will no longer feature “Shamu” on their planes. From U-T San Diego:

Southwest and SeaWorld, which has marine parks in San Diego, Orlando and San Antonio, insist that the decision was a mutual one, predicated on “shifting priorities” by both companies.

Both issued the same statement:

“Southwest and SeaWorld have mutually decided not to renew their partnership when the contract expires at the end of the year,” they said. “Our promotional marketing relationship began in 1988 and was one of the first of its kind – focused on co-marketing opportunities between Southwest passengers and SeaWorld visitors.

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